Digital Marketing Essentials
a week
Course overview
Build your expertise with the latest insights and future-proof your career potential in the ever-changing digital world. Our 4-week Digital Marketing Professional course is certified by the Digital Marketing Institute (DMI). The course is designed with careful inputs from industry professionals and introduces you to the latest skills and industry tools. The course will empower you to become a knowledgeable marketing professional who can face real-world challenges and succeed in the digital landscape. After the completion of the course, you will possess the ability to create powerful digital marketing strategies for the workplace and also make a mark in the digital world.
Certificate modules
The Digital Marketing Professional course modules are the building blocks of knowledge filled with insights and practical skills from industry professionals to prepare you for a successful career in the digital marketplace. You will learn the following modules in the classroom face-to-face from our qualified and experienced teachers while also improving your English language skills and will have access to an extensive resource library for six months.
- Digital Marketing in the Era of AI
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Paid Search (PPC) and Display Advertising
- Email Marketing
- Professional Skills for Digital Marketers
- Website Optimisation and E-commerce
- Analytics with Google Analytics 4 (GA4)
- Digital Marketing Strategy
What you’ll learn
The Digital Marketing Professional course is created with insights from industry professionals to help you stay relevant and carve a successful career in the digital marketing landscape. Throughout the course, we will use a combination of classroom, online and self-study learning to equip you with the theoretical knowledge and practical skills to become a successful marketer. You will learn how to:
- explore the impact of digital marketing, social media, and AI on businesses around the world.
- tackle the challenges marketers are facing in the ever-changing business landscape.
- master the delicate art of social media and content marketing.
- elevate your brand and transform it into a household name.
- create engaging content that resonates with customers because it will speak to their needs and desires.
- incorporate SEO, PPC, and display advertising to boost your website’s organic rankings, drive more traffic, and generate leads.
- discover how to create, design, execute and track email campaigns that lead to conversions using proven tactics and strategies.
- use the power of data, metrics and web analytics to create revolutionary marketing strategies.
- understand your customer’s need to make data-driven decisions and improvise your ongoing and future campaigns.
- add the latest skillsets and tools to your resume and take your career to new heights in the dynamic world of digital marketing.
- master the art of time management, agile thinking, and problem-solving skills to enhance your productivity.
- from ideation to execution, discover the art of customer-oriented tailored marketing tactics and strategies to achieve your business goals.
Who is it for?
The Digital Marketing Professional course is a globally-recognised professional certification accredited by DMI. It is perfect for new and seasoned working professionals who want to learn about digital marketing, acquire the latest skills, stay updated about the current trends and make their mark in the digital realm.
- Anyone who wants to pursue a career in digital marketing.
- Anyone who wants to build AI skills to future-proof their career.
- Marketing Executives, Marketing Assistants, Marketing Coordinators, Marketing Interns, and Marketing Analysts.
- Marketing managers and marketing directors.
- Brand Managers, Brand Strategists, Public Relations (PR) professionals and Event Planners.
- Consultants and IT managers.
- Entrepreneurs and small business owners.
- Copywriters and Content Creators.
- Media Planners and Media Buyers.
- Market Research Analysts, Data Analysts, and Product Marketers.
- Those with responsibility for developing or implementing an online marketing strategy for an organisation.
Certification and beyond
Before you can begin your successful journey as a strategic digital marketer, you have to earn your professional Digital Marketing certification. To do that, you must attend your classes regularly and take the online exam. The online assessment means that you can take it from anywhere in the world! You will have to answer 100 questions in 120 minutes. The questions asked will include:
- Text-based questions
- Image-based multiple-choice questions
- Matching and drag and drop format questions
To ace your final test, you can take our practice exam, where you must answer 100 questions in 90 minutes. After successfully completing your exam, you will be a smart and strategic digital marketeer ready to thrive in the digital jungle.
Accreditation from the Digital Marketing Institute
The Digital Marketing Professional course offered by English Path is accredited by the Digital Marketing Institute. This globally recognised certificate gives you the global standard when it comes to acquiring modern skills and staying relevant in the ever-changing digital marketplace.
Hear what our team has to say
At English Path, we believe that everyone can learn English, no matter where they are starting from in their journey. We use a variety of theoretical and practical teaching methods to meet the needs of all learners. Our positive and supportive learning environment gives you the ideal place to learn and practice your English language skills
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"Enrolling in English Path was one of the best decisions I've made to learn English. The variety of English courses they offer ensured that I could focus on the specific language skills I needed to improve. The experienced teachers are passionate and skilled, making the learning process engaging and interactive. I'm grateful to English Path for helping me enhance my language skills and boost my confidence."
EPic Experience
Our vision is to change lives through education. We've planned each step carefully to offer you an EPic experience. Discover the journey that awaits you from pre-arrival preparations to alumni engagement.
Accreditation and nominations
At EP, we take pride in being accredited by the prestigious British Council in the UK, ELT Council in Malta and Languages Canada in Toronto, assuring the highest standards of language education.
